E TIPU - is the commercial arm of Tātau Tātau o Te Wairoa, administering the collectively held assets for the benefit of our hapū and iwi.

Our Values

Rangatiratanga

Collaborative, transparent and sound governance and leadership

Whanaungatanga

Promoting our connection to ensure harmony and solidarity

Manaakitanga

Uplifting the mana of others through kindness, hospitality, and mutual respect

Tiakitanga

Respecting and exercising the spiritual dimension of our world

Wairuatanga

Respecting and exercising the spiritual dimension of our world

Our Name

The name E Tipu reflects our mission:

To Grow.

We are focused on the growth of our commercial portfolio, the growth of capability within our teams and entities, and the growth of opportunities for our people.

Our

Vision

Is to ensure that whānau, hapū, and iwi of Te Rohe o Te Wairoa are prosperous, healthy, and aspirational.

Our

Purpose

Is to protect and grow the commercial asset base. Our strategy is more than just financial returns – it is about collective wellbeing and success.

Our

Strategic Focus

We invest in initiatives that align with our values and contribute to long-term wellbeing across the rohe. This includes:

Horticulture

Developing and scaling high-value horticultural ventures that create employment opportunities, enhance land productivity, and contribute to long-term economic resilience.

Housing

Delivering housing solutions that respond to the needs of whānau, improve living standards, and reflect our values in design and delivery.

Accomodation & Hospitality

Revitalising Māhia Beach Resort as a sustainable tourism and hospitality venture, grounded in the essence of wai oranga – promoting wellness, connection, and care for people and place.

Communications

Strengthening community connection and access to trusted information through the Wairoa Star – our independent local newspaper committed to amplifying local voices, inspiring engagement, and sharing the stories of Te Wairoa with authenticity and innovation.